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Use analytics to improve your business and customer experience - with Adam Greco & John Cutler from Amplitude

51:46
 
Jaa
 

Arkistoidut sarjat ("Toimeton syöte" status)

When? This feed was archived on September 28, 2024 20:08 (1M ago). Last successful fetch was on February 26, 2024 18:24 (8M ago)

Why? Toimeton syöte status. Palvelimemme eivät voineet hakea voimassa olevaa podcast-syötettä tietyltä ajanjaksolta.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 331549326 series 3332241
Sisällön tarjoaa deepskydata and Timo Dechau - deepskydata. deepskydata and Timo Dechau - deepskydata tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There is one trap in analytics - putting tools into categories

And I am guilty here too.

So we have tools for marketing analytics (mostly GA). And we have tools for product analytics. And we have tools for app analytics. And surely some niche ones for content analytics, sales analytics,...

I think you get the problem. We are complaining about silos because of specific teams and then we do the same mistake again with analytics tools.

Is Amplitude a product analytics tool - of course it is but it's also a tool that supports growth teams, a full e-commerce setup, and now even marketing attribution.

When one thing should become clear after this episode then it's about improving things with data. Small steps by small steps. That's the right category - improving business & user experience analytics.

Talking to Adam and John is a great opportunity since both cover different experiences and bring them together nicely. Adam with his background in the "classic" analytics world and John is one of the best persons to talk about how product and data can work hand in hand.

I hope you enjoy this episode and it motivates you to think about enhancing your analytics setup to improve your business and user experience analytics.

  continue reading

9 jaksoa

Artwork
iconJaa
 

Arkistoidut sarjat ("Toimeton syöte" status)

When? This feed was archived on September 28, 2024 20:08 (1M ago). Last successful fetch was on February 26, 2024 18:24 (8M ago)

Why? Toimeton syöte status. Palvelimemme eivät voineet hakea voimassa olevaa podcast-syötettä tietyltä ajanjaksolta.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 331549326 series 3332241
Sisällön tarjoaa deepskydata and Timo Dechau - deepskydata. deepskydata and Timo Dechau - deepskydata tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

There is one trap in analytics - putting tools into categories

And I am guilty here too.

So we have tools for marketing analytics (mostly GA). And we have tools for product analytics. And we have tools for app analytics. And surely some niche ones for content analytics, sales analytics,...

I think you get the problem. We are complaining about silos because of specific teams and then we do the same mistake again with analytics tools.

Is Amplitude a product analytics tool - of course it is but it's also a tool that supports growth teams, a full e-commerce setup, and now even marketing attribution.

When one thing should become clear after this episode then it's about improving things with data. Small steps by small steps. That's the right category - improving business & user experience analytics.

Talking to Adam and John is a great opportunity since both cover different experiences and bring them together nicely. Adam with his background in the "classic" analytics world and John is one of the best persons to talk about how product and data can work hand in hand.

I hope you enjoy this episode and it motivates you to think about enhancing your analytics setup to improve your business and user experience analytics.

  continue reading

9 jaksoa

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