Medium for Business: The Benefits of Social Blogging

Michael Boezi: Consider the Source

Sisällön tarjoaa Michael Boezi. Michael Boezi tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

5+ y ago 19:41

M4A•Jakson koti

Medium is a "social blogging" platform run by the folks at Twitter that is focused on long-form content, and it is an often-overlooked platform for business.

Medium has a ready-made audience, and delivers your content to your followers (and others via algorithm) via an e-mail feed. You can gain more a lot more potential exposure this way, which might help you boost your own blog. The downside is that it’s a lot of work to produce another set of long-form content separately from your blog.

But can't you do both? Or is it bad for SEO? I believe that you can coordinate the two without succumbing to what’s called "digital sharecropping." Listen to the episode to hear me discuss the considerations from each side of the two potential strategies you might use.

Sign up for my online course Social Media Strategy for Business: https://controlmousemedia.com/social-media-strategy-for-business

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#Business #Content Strategy #Michael Boezi