287. Cloverleaf: Darrin Murriner and Kirsten Moorefield on Transforming the way Teams Interact

Middle Tech

Darrien Murriner and Kirsten Moorefield are the co-founders of Cloverleaf - a platform that enhances team performance through personalized coaching and behavioral insights. By integrating tools like strength-based assessments and continuous, automated coaching, Cloverleaf helps teams improve communication, collaboration, and overall effectiveness. Cloverleaf was first featured on Middle Tech for episode 179 back in January of 2022. They've returned to share how generative AI has impacted the business, how they've tripled their revenue since 2022, and their plans for the $7.3m they just raised in a series A at the end of March. Be the first to see new episodes, along with a summary, key takeaways, and upcoming events, by subscribing to Middle Tech's Spotlight Series Newsletter: https://middletech.beehiiv.com/ - 00:00 Welcome to Middle Tech Podcast 01:07 Meet Darren Mariner and Kirsten Moore of Cloverleaf 04:52 Cloverleaf's Journey and Vision 11:29 How Teams Use Cloverleaf 17:15 Focusing on Enterprise Clients 22:31 Fundraising and Capital Efficiency 28:57 Post-Fundraise Growth Strategies 31:29 Sales and Channel Strategies 35:04 Leveraging AI in Professional Development 41:47 Founder Wisdom and Stress Management 51:50 Building a Company in the Midwest 55:30 How to Get Started with Cloverleaf

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