211. Building an 8 Figure Outdoor Gear Subscription Box: How John Roman Merged E-commerce and Community

Millionaire University

How do you turn a subscription box into an 8 figure e-commerce empire? In this episode, host Brien Gearin sits down with John Roman, CEO of BattlBox, a thriving e-commerce subscription service delivering handpicked outdoor, survival, and EDC gear to enthusiasts worldwide. John shares the incredible evolution of BattleBox, the challenges of scaling, and how content and community have been their secret weapons in generating $20M+ annually. Plus, he sheds light on their Netflix show experience, the importance of building authentic customer relationships, and his unique perspective on the current state of e-commerce. If you’re curious about how to build a sustainable e-commerce brand and foster an engaged community, then you won't want to miss this value-packed interview!

What we discuss with John:

+ John Roman’s journey to CEO

+ Growing BattlBox to $20M+

+ Recovering from a Facebook ban

+ Power of content and community

+ Behind the scenes of Netflix show

+ B2B vs. B2C sales insights

+ Leveraging customer feedback

+ Building loyalty through engagement

+ Selling and buying back BattlBox

+ E-commerce tips for success today

Thank you, John!

Check out BattlBox at BattlBox.com.

Check out John's blog at OnlineQueso.com.

Follow John on LinkedIn.

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