S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons

Mindful B2B Marketing | Business Growth and Social Impact (Former: Forward Launch Your SaaS)

MAIN INSIGHT: Prioritize self-care and employee wellness in the marketing workplace to prevent burnout and foster sustainable business growth.
GUEST BIO: Pete Sena is a creative entrepreneur and founder of Digital Surgeons, a brand experience consultancy. For nearly 20 years, he has partnered with founders and business leaders to accelerate growth through marketing innovation, branding, and digital-experience design. A human-centered problem solver, Pete focuses on the behaviors and systems that drive people, products, and experiences. His work has impacted leading brands such as Unilever, Microsoft, and LEGO. He leverages expertise at the intersection of design, technology, and consumer behavior to enact positive change and increase business value. His experiences, such as the development of the Four Green Lights system for aligning values with business growth, are published to his blog, petesena.com
RESULTS:

• Enhanced team morale and employee retention
• Healthier work-life balance for staff
• Reduced stress and prevention of burnout
• Increased productivity and creativity
• Improved client satisfaction
• Positive impact on profitability
• More collaborative and supportive work environment
• Holistic business growth valuing individual contributions

KEY TAKEAWAYS:

• Implement wellness programs and initiatives within the company
• Encourage practices like prioritizing sleep and meditation among employees
• Foster self-awareness and self-care routines
• Create a supportive environment with generous PTO policies and a remote-first culture
• Align business goals with employee wellness using systems like the four green lights
• Reduce unnecessary meetings and promote asynchronous communication
• Set clear boundaries between work and personal time
• Emphasize effective communication and thorough documentation
• Over-communicate to prevent misunderstandings and foster transparency
• Establish a clear vision that includes employee well-being as a core component
• Encourage open communication and provide a wellness budget for staff initiatives

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1. S2E12: How to Get Better Marketing Results Without Team Burnout -- ft. Pete Sena, Founder of Digital Surgeons (00:00:00)

2. Introduction to Self-Care in Marketing (00:00:33)

3. Balancing Business and Wellness (00:02:06)

4. The Brink of Burnout (00:04:41)

5. Transforming Team Interactions (00:07:36)

6. Implementing Wellness Programs (00:10:11)

7. Comparing Work Cultures (00:13:43)

8. Outcome-Focused Leadership (00:23:37)

9. Measuring Success Effectively (00:31:37)

10. The Four Green Lights System (00:38:12)

11. Prioritizing Team Satisfaction (00:42:57)

12. Action Steps for Implementation (00:43:18)