Data-Driven Hospitality at Marriott with John Cook

Mining Your Own Business Podcast

In this episode of Mining Your Own Business, John Cook shares his unconventional journey to leading a data science team at one of the world’s largest hospitality companies. As Senior Director of Data Science and Reporting at Marriott International, John guides a talented team supporting U.S. and Canada sales, marketing, and revenue management for Marriott.

Tune in as John shares insights into the intricacies of revenue management, the importance of clear data communication, and how understanding different business aspects helps with problem-solving. You won’t want to miss this engaging conversation with our host Evan Wimpey.

In this episode you will learn:

⛛ Why technical aptitude and business understanding go hand in hand
⛛ The importance of communication and storytelling with data
⛛ Why immediate business needs must be balanced with long-term, scalable solutions
⛛ How understanding different parts of a business can help with problem-solving

Quote
💬 “Where we really get action and where we really get good results from data is when people are able to understand it and then use it to do something.”

Featured in This Episode

John Cook, Senior Director of Data Science & Reporting, U.S. &. Canada SMR | Marriott International

John Cook is the Senior Director of Data Science and Reporting at Marriott International, where he leads a talented team of associates dedicated to supporting the U.S. and Canada sales, marketing, and revenue management teams, along with their sister analytics teams. Over the years, he’s gained experience across different regions and functions, eventually transitioning into his current leadership position.

John has a Master of Data Analytics from the University of Maryland Global Campus. He’s also the founder of Penguin Analytics, where he focuses on bridging the gap between “data people” and “business people” by coaching business leaders in data literacy, and data scientists in business literacy.

LinkedIn: linkedin.com/in/johnalexandercook

Evan Wimpey, Director of Analytics Strategy | Elder Research
Company website: elderresearch.com
LinkedIn: linkedin.com/in/evan-wimpey

Chapters
00:00 Introduction
03:08 John talks about revenue management
05:18 Balancing experience in revenue management with roles in sales and marketing
07:48 Reporting within data science, including standardized and storytelling aspects.
15:23 The importance of hiring team members with both technical skills and enthusiasm for problem-solving
20:12 John shares how his team uses machine learning
22:27 John shares how his background in music helps with communicating data effectively
26:48 John talks about ideas for the future
29:52 Wrapping up the show

Find more show notes, transcripts, & more episodes at:
https://www.elderresearch.com/resource/podcasts/