Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Solving the Monetization Gap With Mediation-As-A-Service Firm Aequus
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Manage episode 292516225 series 2909158
Sisällön tarjoaa WMR.FM. WMR.FM tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
…
continue reading
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 jaksoa
MP3•Jakson koti
Manage episode 292516225 series 2909158
Sisällön tarjoaa WMR.FM. WMR.FM tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
The mobile app space is red-hot with acquisitions, sparking a whirl of chatter about who might get picked up next. For gaming apps, the key to driving up value is monetization, most often through ads. But how can gaming publishers work together with ad tech companies to compete and win in a market rife with uncertainty and distrust over conflicts of interest? In episode #435, our host Peggy Anne Salz catches up with Andy Ulery, co-founder of Aequus, a company forging a third way. Aequus calls itself the industry’s first MaaS (mediation as a service) model with 100% transparent subscription costs and no blind revenue shares. Andy talks candidly about transparency, mediation intermediaries, and the industry’s M&A & IPO extravaganza. We also chat about how publishers and brands can work together for mutual benefit, what’s next for ad tech after IDFA, and much more.
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
…
continue reading
Support this podcast at — https://redcircle.com/mobile-presence8298/exclusive-content
Advertising Inquiries: https://redcircle.com/brands
Privacy & Opt-Out: https://redcircle.com/privacy
546 jaksoa
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