Marketing Your Book with Michelle Cox

Modern Publishing | Writing & Publishing Industry Trailblazers

Explore creative ways to market your book and find the right readers.
My guest on this episode of Modern Publishing is author Michelle Cox. We discuss Michelle's transition from a hybrid press to self-publishing, and Michelle shares her book marketing insights. We talk about email lists, book tours, and the essential approach to marketing that most authors miss.
Topics Discussed

• Book marketing strategies for authors
• Blog tours and in-person events
• Growing readership through series development
• Building and marketing to an email list
• What is a hybrid press?
• Identifying vanity presses and scams

Guest
Michelle Cox is the author of the Henrietta and Inspector Howard series as well as “Novel Notes of Local Lore,” a weekly blog dedicated to Chicago’s forgotten residents. Her books have won over 60 international awards and have been praised by Kirkus, Library Journal, Publishers Weekly, Booklist, Foreword, Elle, Redbook, Brit&Co., POPSUGAR, Buzzfeed, and many others. Unbeknownst to most, Michelle hoards board games she doesn’t have time to play and is, not surprisingly, addicted to period dramas and big band music. Also marmalade. She lives in Chicago with her husband, three children, and one naughty Goldendoodle and is hard at work on her latest novel.
Michelle's Website | Facebook | Twitter | Instagram | BookBub | LinkedIn | TikTok
Resources

• EFA Editorial Rates
• Writer Beware from SFWA

• The New Author's Handbook
• Blue Pen Blog: Writing & Publishing
• Blue Pen Writers' Conference

Connect With Us

• Modern Publishing on YouTube
• Blue Pen, Editing & Book Design
• Victoria's Website
• Social Media
  • Twitter @victoria_grif7 @bluepenbooks
  • YouTube @victoriagriffinfiction
  • Instagram @bluepenbooks
  • Facebook @victoriagriffinfiction @bluepenbooks

Luvut

1. Interview with Michelle Cox: Publishing and Book Marketing (00:00:00)

2. What Is a Hybrid Press? (00:03:09)

3. Hybrid vs. Vanity Presses (00:07:52)

4. Marketing Tactics for Self-Published Books (00:11:50)

5. Blog Tours and In-Person Events (00:13:49)

6. Balancing Writing and Marketing (00:19:07)

7. Growing Readership Through Series Development (00:21:28)

8. Email Marketing Strategies for Authors (00:23:31)

9. Strategies for Growing an Email Subscriber List (00:27:12)

10. Building an Online Presence (00:29:02)

11. Gaining Readers with a Successful Blog (00:31:05)

12. Strategies for Self-Publishing Success (00:33:54)

13. New Avenues for Book Promotion (00:35:47)

14. Selling Books Through Your Website vs. Amazon and IngramSpark (00:37:52)

15. Seeing Yourself as a Business and Developing a Thick Skin (00:41:39)

16. Best Investment in Editing (00:43:31)

17. The Author-Editor Relationship: Trust and Reasonable Rates (00:47:50)

18. Learning and Growth During Professional Editing (00:50:04)

19. Traditional and Independent Publishing Models (00:54:48)

20. The Evolving Publishing Industry (01:00:27)