Contextual Marketing in the Era of Mobility With Jeff Rohrs, CMO of Yext

Moneyball for Marketing

In the next 5 years, smart mobile devices are set to more than double from 1.75 to 4 billion. Mobility is driving most of the change today in the way that people interact with the World. Yet a whopping 93% of all transactions still take place in brick and mortar stores. For all the ways that daily life and consumer behavior are changing, it could be argued that physical location is becoming more, not less relevant. To adapt to this trend, says Jeff Rohrs, CMO of digital global location management leader Yext, marketers need to think about “connecting people in the real world to contextually relevant information.” Jeff joins Moneyball for Marketing in this edition to talk about how businesses can build digital marketing solutions into their real world engagement, while getting the context right.