Balancing Creativity and Business w/ Jordan Roepke :: Ep 222 The Mostly Middle Tennessee Business Podcast

Mostly Middle Tennessee Business Podcast

Balancing Creativity and Business w/ Jordan Roepke :: Ep 222 MMTBP

In this episode, we talk to Jordan Roepke, a photographer from Murfreesboro, Tennessee.

Jordan shares his background, starting as a musician in Milwaukee and then transitioning to the country music scene in Southern California before ultimately settling in Nashville to pursue a career in rock music.

A major focus of our conversation is Jordan's shift into the world of photography. He explains how he initially got into photography through video editing and filmmaking, and then gradually built up his skills and client base, especially during the COVID-19 pandemic when his music career was put on hold.

A central theme that emerges is the importance of approaching the creative industry, whether it's music or photography, with a strong business mindset. Jordan emphasizes the need for creatives to understand their costs, set appropriate pricing, and provide value beyond just the creative output.

Our discussion delves into the challenges of making a living in the music industry, particularly in Nashville, and how Jordan was able to find success in the photography space by focusing on building relationships with clients, understanding their needs, and delivering a high-quality product.

Throughout the conversation, Jordan shares insights and anecdotes that highlight the importance of adaptability, creativity, and a willingness to try new approaches in order to thrive as a creative professional. This episode provides valuable lessons for anyone looking to turn their creative passion into a sustainable business.

Highlights:

Jordan’s Background and Transition to Nashville (2:24)

Jordan's Musical Journey and Career in Photography (17:57)

Challenges and Realities of the Music and Photography Industries (26:51)

The Importance of Knowing Your Worth and Setting Boundaries (28:39)

The Role of Sales and Communication in the Creative Industry (32:41)

The Impact of Technology and Social Media on the Creative Industry (57:26)

Photography Style and Client Expectations (1:07:41)

Handling Dynamic Wedding Parties (1:11:26)

Jordan Roepke Photography:

https://www.jordanroepkephotography.com/

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Shoutout to Matt Wilson for lending his voice to the new intro of MMTBP.

Follow him and his podcast from which I may have borrowed the *mostly* concept:

https://linktr.ee/mamwmw

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If you like Jim's Boston Scallys, click here to shop and order yours!

https://www.bostonscally.com/a/refer-a-friend/redeem/mqgpwi3u0zgm89vaxnv5crzvlolevo82rvcygsn5/1668

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***You hear Jim mention it on almost every episode, ME vs. WE and how 2023 will be 1943 all over again….order “PENDULUM:How Past Generations Shape Our Present and Predict Our Future”:

https://a.co/d/7oKK7Ip

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The co-author of Pendulum wrote a myriad of other books and started a non-profit 21st Century Non-Traditional Business School that you should really check out:

Wizard Academy - www.wizardacademy.org

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Curious about podcasting? This podcast (and many others) is produced by www.itsyourshow.co

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