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07 - WTF is a Digital Agency and Where Do I Buy One?! Advice from the $100M Ad Man with Sam Thompson
Manage episode 433005198 series 3591759
Sisällön tarjoaa Nikolas Hulewsky. Nikolas Hulewsky tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Nik (https://twitter.com/CoFoundersNik) & Sam Thompson (https://twitter.com/ImSamThompson) delve into the nitty gritty of Creative OS, an ad design platform helping brands fuel their digital marketing campaigns.
Our goal is to help you understand what an Agency like his does and then use that knowledge to evaluate a few businesses!
We covered EVERYTHING from their Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) to their business model.
We explored the shift from a traditional "done for you" model to a sustainable subscription-based approach, enabled by Creative OS's innovative tools and analytics.
This week we covered:
03:56 - What is a creative OS?
04:20 - Who's your typical customer? Single-location businesses or multi-brand owners?
07:16 - What's an ad creative?
11:29 - Could you provide some insight into the size of the business?
14:14 - What were your margins?
23:45 - What do you hate about the business??
24:26 - What industry or business are you the most jealous of?
26:01 - What are you obsessed with right now?
27:47 - Where do you look for businesses?
34:20 - How much marketing spend has been generated using your templates?
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