31 - How a Few Viral Tweets About Excel Built a $3M Business with Kurtis Hanni

Nikonomics - The Economics of Small Business

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Ever wonder about making money off of your Social Media usage? On todays episode, I (https://x.com/CoFoundersNik) sit down with a CPA who harnessed the power of an audience to build a $3M business
In this episode, Kurtis Hanni (https://x.com/KurtisHanni), explains how he manages clients with revenues ranging from $3 million to $50 million, charging between $3,000 and $10,000 monthly. He also shares his journey from a conventional CFO role to leveraging social media to build a massive following of 180,000 on Twitter and 40,000 newsletter subscribers.
Tune in to learn about the strategic role of a CFO, the importance of the cash conversion cycle, and how Kurtis turned viral Twitter threads into a thriving business. Whether you're a small business owner or interested in financial strategy, this episode offers valuable insights you won't find elsewhere.
00:23 Meet Kurtis Hanni: The Unconventional CPA

01:27 Understanding the Fractional CFO Model

03:29 Breaking Down the CFO Role

06:53 The Strategic Importance of a CFO

14:43 Kurtis’s Journey to Fractional CFO

19:45 The Power of Social Media

24:01 Turning Followers into Business Opportunities

24:26 Exploring the Fractional CFO Business Model

25:04 Impact of COVID on Fractional CFO Services

27:42 Leveraging Distribution Channels for Customer Acquisition

30:13 Monetizing Newsletters and Growing Subscriber Base

39:15 Rapid Fire Questions and Final Thoughts

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