Ep 208: Don't Do This: On Niching

No BS Agency Podcast

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3M ago 11:20

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All this month, I’m talking about some of the most common and frequent mistakes I see people make in their one-to-two person branding agencies.

Today, I want to talk about choosing a niche.

Yes, you need a niche and I love helping businesses find theirs, but it’s not as straightforward as it sounds. Niching is about more than just picking an industry you want to work with.

In this episode, I talk through three big mistakes I see people doing both inside our program and out in the world when it comes to niching.

Tune into this episode to hear:

What is important to have before you commit to a niche
How the size of the businesses you work with impacts your projects and why it matters
How niching early and building your authority helps you go broad later

Resources:

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