How One Nonprofit Built A Culture of Philanthropy with Maria Shanley

Nonprofit Nation with Julia Campbell

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Building a culture of philanthropy is crucial for the success and sustainability of a nonprofit organization.
With an impressive 14 years in campaign development, brand awareness, and data analysis, Maria Shanley shares invaluable insights about building a culture of philanthropy, teamwork, marketing and fundraising, and donor communications in the pursuit of campaign success.
Maria reflects on her journey from starting as a social media manager to leading two teams at Second Harvest Food Bank. She shares her experiences dealing with unexpected disasters and their impact on fundraising, debunking the myth of donor fatigue, and success stories from the "This is Food" campaign.
Connect with Maria Shanley on LinkedIn
Featured article: Maria Shanley of Second Harvest Food Bank of Central Florida On The Book That Changed Her Life

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