The Sustainability Balancing Act with Gabrielle Persson, Chief Product Officer at SeenThis

Off Record, On Point by The Digital Voice

The final episode of Off Record, On Point season 2 has landed, and it's a juicy one! Join Julia, Kasey and SeenThis' Chief Product Officer, Gabrielle Persson, for a deep dive into balancing sustainability in the fast-moving world of advertising and media. What are the best and worst practices? How much of an impact does the industry really have on carbon emissions? And what on earth is 'greenhushing'?

The episode was recorded in October 2023. Please note that since its recording, SeenThis has significantly improved their technology, leading to up to a 60% reduction in data waste compared to conventional download technology.

Disclaimer: When we say off the record we mean it; we often touch on sensitive issues and hard to talk about topics. The topics discussed in today’s episode are sustainability, carbon emissions and climate change.

MIND mental health - www.mind.org.uk

Greenly's three pillars of corporate sustainability - https://greenly.earth/en-gb/blog/company-guide/what-are-the-3-pillars-of-corporate-sustainability

Raconteur - 2024 sustainability trends - https://www.raconteur.net/responsible-business/2024-sustainability-trends

UK Sustainability reporting requirements in 2024 - https://www.brightest.io/uk-sustainability-reporting

Managing climate guilt and anxiety - https://tabitha-whiting.medium.com/you-need-to-stop-feeling-guilty-about-climate-change-df0ef8fd09ae

What is Greenhushing? - https://www.greenintelligence.org.uk/insights/what-is-green-hushing-and-how-do-i-avoid-it/

About Gabrielle and SeenThis:

Gabrielle Persson is CPO at adaptive streaming company, SeenThis. She heads up the product team - helping to set new standards for content delivery in digital media; improving the user experience and minimizing carbon emissions in digital advertising. Prior to this, she worked at McKinsey & Company for almost five years. She has a BSc in Industrial Engineering and Management and an MSc in Management and Economics of Innovation.

Since 2017, SeenThis has been evolving screen experiences for everyone, everywhere. With its groundbreaking adaptive streaming technology, SeenThis is transforming the distribution and climate impact of digital content compared to traditional technology. With billions of streams served for 1000+ brands in 40+ countries, the company is on a journey to reshape the internet — for good. Working across seven offices globally, SeenThis employees are obsessed with creating a truly high-speed and energy-efficient Internet.

Connect with Gabrielle on LinkedIn: https://www.linkedin.com/in/gabrielle-persson-b9182252/

SeenThis: https://seenthis.co

About The Digital Voice™:

The Digital Voice™ is a B2B boutique PR agency with boundless energy for PR, social marketing & events, specialising in adtech and martech companies, ranging from startups to those heading for IPO!

About Off Record, On Point:

Off Record, On Point's hosts are Julia Linehan, Founder and CEO of The Digital Voice™, and Kasey Long, PR and Communications Director. Produced by Ren Bowman.

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