Dee Goens, Co-Founder & COO of ZORA, on Bringing All Media On Chain & The Power of DAOs

Off The Chain: Blockchain // Web3 // NFTs

Cofounder and COO of Zora. Prior to Zora, Dee worked at Coinbase launching brand partnerships and influencer marketing programs, including the first brand partnership between Coinbase and the NBA

Zora's mission is to make it easy for anyone - artists, creators, writers, developers - to bring their creativity onchain. Zora has built many easy-to-use tools (like Editions, Drops, the Zora API, Nouns Builder) to allow anyone to not just buy and sell NFTs, but launch entire NFT collections, independent marketplaces, and branded experiences. Zora has helped artists earn millions of dollars from their memes, music, photography and art using NFTs at the core - some exam[ples include Vic Mensa, RAC, Disclosure, Toro y Moi, Mick Jenkins, Pussyriot, Andy Warhol Foundation, the first TikTok NFT, and James Jean.

In today's podcast, we cover:

• The deep toolkit of on-chain infrastructure that Zora offers
• The making of the strong design approach of Zora’s brand
• Building the right tools for their target audience (hint: it’s a wide range of creators)
• Where Dee’s interest in DAO’s comes from, and his POV of how they can be more effective than a traditional LLC/Corporation
• Hesitations Dee sees people having before feeling comfortable enough to start a DAO
• The idea of using NFTs to drive profitable marketing initiatives

To follow Dee on Twitter, go to https://twitter.com/dg_goens

To Follow ZORA on Twitter, go to https://twitter.com/ourZORA