8 Local Marketing Strategies To Boost Sales

One Base Media - Lean Generation For Home Service Businesses

Here are 8 local marketing strategies that will increase leads and sales.
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✅ AGENCY OWNERS & FREELANCERS - Fill your calendar with 80+ appointments each month from dream clients. 👉 https://onebasemedia.gumroad.com/l/onebasemedia
✅ LOCAL SERVICE BUSINESSES - Gain more leads and local customers on a pay-for-results basis. 👉 https://onebasemedia.co.uk/get-local-customers/
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*Tools to use*
🛠️ Build landing pages & manage leads with Go High Level
* https://www.gohighlevel.com/?fp_ref=one-base-media75
🛠️ 7-day free trial of Search Atlas (Automate local SEO campaigns)
* https://dashboard.searchatlas.com/register?fpr=one32
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Anyway, on with the video…
00:00 - Intro
00:39 - Get in the top 3 of the map pack
02:23 - Using Search Atlas heat map
02:53 - Build localised content
04:16 - Build a website content strategy
05:03 - Build case studies
06:13 - Run Local Service Ads
07:17 - Get local reviews on multiple platforms
07:58 - Have good CTA
08:43 - Create social media content
- **Get in the Top 3 of the Map Pack:** Being in the top 3 of Google’s map pack is crucial for local visibility. We discuss how to optimise your Google My Business profile, use local keywords, and gather reviews to ensure your business is seen by potential customers when they search for services like yours.
- **Using Search Atlas Heat Map:** Discover how the Search Atlas heat map tool can help you understand where your business ranks in different areas within your local market. We’ll show you how to analyse this data to pinpoint weak spots and improve your overall local SEO strategy.
- **Build Localised Content:** Localised content speaks directly to your audience. We explore how to create blog posts, videos, and other content that addresses the specific needs and interests of your local community. This not only boosts your SEO but also establishes you as a go-to resource in your area.
- **Build a Website Content Strategy:** Your website is the cornerstone of your digital presence. Learn how to craft a content strategy that drives local traffic, keeps visitors engaged, and turns them into loyal customers. From keyword research to content planning, we cover it all.
- **Build Case Studies:** Case studies are powerful tools for showcasing your success. We discuss how to create compelling case studies that highlight your work, solve real problems, and demonstrate your expertise. This can be a game-changer in building trust and converting leads.
- **Run Local Service Ads:** Google’s Local Service Ads are a highly effective way to get in front of potential customers actively searching for your services. We explain how to set up and optimise these ads to ensure you’re getting the best return on investment.
- **Get Local Reviews on Multiple Platforms:** Reviews are critical in the local business landscape. We talk about strategies for collecting and managing reviews across multiple platforms, such as Google, Yelp, and Facebook, to build a strong online reputation that attracts new customers.
- **Have a Good CTA (Call to Action):** A well-crafted CTA can make all the difference in converting website visitors into paying customers. We share tips on creating CTAs that are clear, compelling, and aligned with your business goals.
- **Create Social Media Content:** Social media is a powerful tool for connecting with your local community. We provide tips on creating engaging content that resonates with your audience, drives traffic to your website, and boosts sales.