From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

OOH Insider: Navigating DOOH and OOH Advertising

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The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital advertising, led by giants like Amazon and Walmart. But as retail media networks expand beyond traditional search formats into video, audio, one question remains - how can OOH capture more share of wallet and ride this wave?
📌 Why You Should Listen:

This episode is packed with valuable insights for anyone involved in retail, advertising, or media. Whether you're a retailer looking to enhance the shopping experience and monetize your in-store audiences or a brand aiming to optimize your advertising spend, this conversation will provide you with actionable takeaways.

Meet Our Guests:

• Dan Hight: Head of Advertising and Media Partnerships at Placer.ai, a location analytics and market intelligence company.
• Paul Brenner: SVP of Retail Media and Partnerships at Vibenomics, the advertising ad tech and retail media division of Mood Media.

What You'll Learn:

• The Explosion of Retail Media: Discover why retail media is the fastest-growing segment in advertising and how it closely ties ad spend to outcomes.
• Success Factors: Learn what successful retail media networks are doing right, from leveraging first-party data to achieving high loyalty card participation.
• Role of Technology: Understand the critical role technology plays in in-store retail media and how it impacts monetization and customer experience.
• Impressions and Attribution: Get insights into how impressions are quantified and the importance of accurate, trusted data for brands.
• Audio's Impact: Explore the dynamic role of audio in enhancing the in-store experience and driving customer engagement.

🔗 Listen Now:

🎙️https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
📬 Connect with Dan and Paul:

• Dan Hight - https://www.linkedin.com/in/danhight/
• Paul Brenner - https://www.linkedin.com/in/pabrenner/

🌟 Don't Forget:

If you found this episode helpful, please share it with someone who could benefit. And as always, make sure to smash that subscribe button and leave us a review wherever you're listening. Your support helps us grow and continue bringing you valuable content.
Thank you for being a part of our community!
- Tim
P.S. Have feedback or questions? Email us at [e-mail]

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.