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ROI At Every Touchpoint: Applying DTC Insights to the Physical Retail Space with Rae Guimond, Director of Strategy at PriceSpider
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In this episode, we're joined by Rae Guimond from digital retail analytics platform - PriceSpider. In it, we discuss the changing landscape of consumer behavior and how brands can effectively reach their target audience.
We unpack the importance of understanding which marketing channels and opportunities yield the best results and explore how the post-pandemic trends have accelerated the in-store application of digital insights for retail brands.
Key Moments:
00:07:19 Consumer spending impacted by inflation.
00:18:46 How to leverage QR Codes to enhance the customer experience.
00:29:43 Real-time data optimization for ROI.
00:35:37 Consider omni-channel customer experience.
00:39:47 Integration of digital and physical for the customer.
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