Your Last Digital Marketing Agency Sucked? Here's 20 Reasons Why You Were DOOMED To Begin With...

Open Source Growth: Powerful SAAS Marketing Strategies with Dean Denny, Director @ Owendenny Digital

In this podcast episode titled "20 Compelling Reasons Why Your Digital Marketing Agency Might Be Doomed," the host, Dean Denny, discusses common issues faced by companies when working with digital marketing agencies. He emphasizes the importance of selecting an agency that understands the target audience and has technical knowledge of the product or service being marketed.

Dean highlights the need for agencies to specialize in the software-as-a-service (SaaS) industry and understand its unique challenges. He also points out problems related to inflexibility, communication gaps, lack of transparency, and short-term focus over long-term growth. The episode concludes with a discussion on data ownership and control, urging businesses to be cautious when choosing a marketing agency.

Here's what you'll learn:

1) Select an agency that understands your customer: Ensure that the agency has a rigorous market research and customer profiling process to effectively target your audience.

2) Look for a marketing agency specializing in the SaaS industry: SaaS companies have unique challenges and marketing requirements, Avoid agencies with limited industry expertise.

3) Communication is key: Look for an agency that communicates effectively and promptly. Misaligned expectations and communication gaps can lead to mistakes and hinder progress.

4) Demand transparency: Ensure that the agency provides transparency in their strategies, tactics, and results.

5) Avoid a one-size-fits-all approach: Each SaaS company is unique, and marketing strategies should be tailored accordingly. Steer clear of agencies that apply the same solutions to every client without considering individual needs.

6) Prioritize long-term growth over short-term gains: Avoid agencies that focus solely on quick wins

7) Retain ownership and control of your data: Be cautious of agencies that claim ownership of leads or landing pages they create.

Timestamps

[00:00:24] - "Scale up success through marketing solutions."

[00:01:56] - Failed with other professionals/agencies.

[00:02:18] - one size fits all" approach.""Agency's "One Size Fits All" Fail".

[00:02:35] - Understand customer needs deeply.

[00:04:45] - Lack of technical knowledge = game over.

[00:08:00] - Adapt Quickly to Changes.

[00:08:31] - Misaligned expectations lead to mistakes.

[00:09:54] - Lack of transparency in results.

[00:10:18] - Gray hat growth hacks: risky.

[00:14:07] - Long-term growth over quick wins.

[00:14:27] - Lack of data ownership, control.

[00:16:43] - Media buying without strategy.

[00:19:27] - Track end-to-end performance with HubSpot.

[00:22:53] - Clear ownership, documentation key.

[00:23:36] - Overpromise, underdeliver: Beware!

[00:26:14] - "Bootstrapping? Skip the agency."

[00:28:13] - Know needs, plan, coach, prove, nurture, value.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠

Owendenny Digital, Australia's #1 SaaS Marketing Agency

• Instagram: ⁠⁠https://www.instagram.com/owendennydigital/⁠⁠
• Facebook: ⁠⁠https://www.facebook.com/owendennydigital⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠
• YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠
• Website: ⁠https://www.owendenny.com⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠Have a friendly 10-minute chat with Dean⁠

We look forward to hearing from you! ⁠⁠⁠