What A Trip To The Optometrist Taught Me About Influence, Positioning And Calls-To-Action (CTA's)

Open Source Growth: Scale Your SaaS With Digital Advertising With Dean Denny @ Owendenny Digital

In this podcast episode, Host Dean discusses his recent experience with eye soreness and how he sought out a specialist for advice. He reflects on the importance of listening to professionals who have specific expertise in a particular field. Dean emphasizes the significance of positioning and brand authority in influencing people's decisions. He highlights the need for businesses and individuals to establish their unique positioning in the market, demonstrate competency, and differentiate themselves from competitors.

Dean also shares his company's focus on serving the software as a service (SaaS) market and the advantages of targeting a niche audience. He concludes by encouraging listeners to consider their own market positioning and differentiation strategies.

Here are the lessons you will learn from this podcast:

1. Recognize the value of seeking advice from professionals:

2. Positioning and brand authority matter: Professionals with a strong brand authority and a well-defined position in the market are more likely to be trusted and influential.

3. Narrow specialization attracts attention: When seeking assistance, people tend to pay more attention to individuals or businesses that specialize in their specific needs rather than generic service providers.

4. Differentiation is crucial: To stand out in a competitive market, it is important to establish what makes you unique, whether it's your approach, expertise, or unconventional beliefs.

5. Focus on outcomes and benefits: In marketing, highlighting the outcomes and benefits of a product or service, rather than just its features, can be more persuasive and emotionally engaging for customers.

6. Embrace direct response advertising: Direct response advertising offers an opportunity for effective persuasion and engagement with customers, particularly in industries where messaging tends to be simplistic.

7. Niching down can lead to greater influence: Targeting a specific niche or audience allows for better differentiation and the ability to connect with customers on a deeper level, leading to more impactful influence and business growth.

Timestamps:

[00:01:26] Eye infection leads to optometrist.

[00:05:08] Listen to experts for advice.

[00:07:04] Expertise yields attention, success.

[00:09:09] Focus on SaaS marketing

[00:10:11] Niche to influence customers at scale.

CONNECT WITH US:

Connect with Dean Denny, host of Open Source Growth and Director at Owendenny Digital

• Instagram: ⁠⁠https://www.instagram.com/deanowendenny/⁠⁠
• LinkedIn: ⁠⁠https://www.linkedin.com/in/deandenny/⁠⁠

Owendenny Digital, Australia's #1 SaaS Marketing Agency

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• LinkedIn: ⁠⁠https://www.linkedin.com/company/owendenny/⁠⁠
• YouTube: ⁠⁠https://www.youtube.com/@owendennydigital⁠⁠
• Website: ⁠https://www.owendenny.com⁠

WORK WITH OWENDENNY:

Two options:

1 - If you *already* know you need an expert to help you build predictable and scalable customer acquisition solutions to scale your MRR.

To get started, book a Free Growth Diagnostic using the link below and let us show you how we can help.

⁠⁠⁠Get Your Free Growth Diagnostic⁠⁠⁠

2 - If you *do not yet know* if you would benefit from our services, book a FREE 10-min chat with Dean directly and let's talk about your business.

⁠Have a friendly 10-minute chat with Dean⁠

We look forward to hearing from you! ⁠⁠⁠