The daily drama of money and work from the BBC.
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How to best leverage professional athletes around major sport events w/ Matt Hochberg - Episode #19
MP3•Jakson koti
Manage episode 232164329 series 2101815
Sisällön tarjoaa OpenSponsorship. OpenSponsorship tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
…
continue reading
16 jaksoa
MP3•Jakson koti
Manage episode 232164329 series 2101815
Sisällön tarjoaa OpenSponsorship. OpenSponsorship tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
With major sporting events happening throughout the year, like March Madness, the NFL Draft, MLB Opening Day, there are TONS of opportunities for brands to leverage professional athletes in their marketing campaigns. We bring in OpenSponsorship Account Manager, Matt Hochberg, to discuss some campaigns he's helping brands run around major sporting events + the results they have seen so far. 2:50 - How can advertisers target specific regional markets? Jason and Matt discuss Quip’s campaign with professional baseball players and their children around Opening Day. 6:30 - Matt breaks down Isopure’s March Madness campaign with both NBA players and athletes who are just basketball fans. 9:20 -Matt discusses Jordan Burrough’s product giveaway with health food app, HowUDish, as it is happening! HowUdish got 500+ entries, 18k+ views, and 5k+ likes within ONE HOUR. Matt also speaks to how creative content can drive maximum engagement.
…
continue reading
16 jaksoa
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