A Marketing Operations Framework Aligned with Organizational Priorities with Raja Walia

Ops Cast

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On today's episode, we talk with returning guest Raja Walia, Founder and CEO of GNW Consulting. With over 20 years of experience, Raja shares his journey from solopreneur to leading a 16-person marketing operations agency. He also introduces a new framework designed to help marketing and revenue ops professionals articulate their value and navigate the ever-evolving landscape of Martech.

Tune in to hear:

• The unexpected challenges and lessons of building a marketing ops agency from the ground up.
• How to navigate the complexities of Martech consolidation and budget cuts.
• The development and application of a new framework to articulate the value of marketing and revenue operations.
• Strategies for improving cross-team alignment and collaboration between marketing, sales, and customer success.
• Real-world examples of how marketing ops teams can secure budget and drive impact.

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1. Marketing Ops Framework Development and Insight (00:00:00)

2. Technology Consolidation in Marketing Ops (00:08:24)

3. Connecting Marketing Operations Framework in Practice (00:15:13)

4. Strategic Alignment and Budget Optimization (00:24:43)

5. Marketing Ops Value and Recognition (00:33:06)

6. Marketing Performance Measurement and Framework Development (00:39:46)