Everything I learned about Marketing I learned as a Pro Wrestler with Devin Leshin

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Imagine stepping into the ring of professional wrestling and how it could transform your approach to the corporate world. That’s precisely what happened to Devin Leshin, a marketing technologist at Microsoft, whose journey from wrestling fan to wrestling performer has left a lasting impact on his career. Devin shares how his passion for wrestling, sparked through resourceful ways to catch pay-per-view events and a chance encounter at an Elks Lodge, seamlessly intertwined with his trajectory in marketing operations and technology. The episode shines a spotlight on how unexpected paths can equip us with diverse skills that enrich our professional lives.
Peeling back the layers of business and entertainment, we draw intriguing parallels between the economy's hidden complexities and the theatrical world of pro wrestling. From handshake rituals in locker rooms to the meticulous planning behind wrestling promotions, Devin and I explore how these elements mirror corporate structures and cultural shifts over time. Revelations about everyday inventions like Velcro add depth to our conversation about the often-overlooked intricacies of both industries, offering fresh insights into the similarities between theater and wrestling.
Communication is the backbone of both wrestling and business success, and we uncover strategies for fostering collaboration and growth. By weaving in Devin's experiences from wrestling, sales, and customer service, we highlight the art of balancing short-term wins with long-term vision. Emphasizing the use of tools like AI for refining communication, we showcase how small shifts in approach can lead to significant improvements in teamwork and strategy. This episode is more than just a tale of wrestling and marketing; it's a testament to the power of unique experiences in shaping innovative perspectives in any field.

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1. From Wrestling to Marketing (00:00:00)

2. Layers of Business and Entertainment (00:07:58)

3. Navigating Corporate Politics and Hierarchy (00:21:09)

4. Rethinking Marketing Strategy for Long-Term Growth (00:32:00)

5. Navigating Communication and Collaboration (00:46:09)