From IT to CMO to CRO to founder with Jenn Steele

Ops Cast

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In today's episode, sharing her story is Jenn Steele. Jenn is an entrepreneur, CEO, and founder with a solid track record in the fields of marketing technology and startups. With over a decade of executive experience, Jenn has consistently demonstrated strategic leadership and go-to-market skills that have led to outstanding outcomes. After successfully turning around and selling Kissmetrics in 2023, she is currently founding another company in the martech space.
Her journey includes roles such as CEO at Kissmetrics, Vice President of Marketing at Reprise, Chief Revenue Officer at ORSNN, Chief Marketing Officer at Madison Logic, and Vice President, Product Marketing at Bizible. She started her marketing career at HubSpot in 2009 as one of the first hundred employees.

Tune in to hear:

• Jenn share insights on her experiences with Marketing Operations (Ops) teams across different roles, highlighting how her perspective on Marketing Ops has evolved and varied depending on her position, and how it has changed over time.
• As a former CMO and current CEO/founder, Jenn outlines her approach to building a marketing organization, emphasizing the timing and importance of integrating Operations and the early focus areas for the Ops team.
• The conversation delves into Jenn's transition from marketing to entrepreneurship, exploring the motivations and influences behind her decision to start new ventures in the marketing space.
• Jenn reflects on pivotal moments and key figures in her career, discussing how certain decisions and individuals have significantly influenced her current success and providing final thoughts on her journey and advice for others.

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