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John Collins on Organic Growth Marketing’s SEO and Content Marketing Survey Results
Manage episode 380889752 series 3484010
Sisällön tarjoaa ContainIQ, Inc. d/b/a Positional and Nate Matherson. ContainIQ, Inc. d/b/a Positional and Nate Matherson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Join Nate Matherson as he sits down with John Collins for the twenty-first episode of the Optimize podcast. John is a content marketing consultant who partners with startups and corporations to build or reignite their content programs. For this episode, Nate discusses the survey results of data compiled by John and Nigel (Organic Growth) so that all content and SEO professionals can improve their workflows, KPIs, content structure, value propositions, and CTAs. John and Nate cover a variety of topics related to trust, sales, content formats, AI, and more! The research was conducted on behalf of OGM and John Collins by Incite Fusion, a global market research firm, in the summer of 2023. A total of 558 responses were received from people purchasing software on their employer's behalf. The majority of respondents held senior positions in their organizations - 66% were senior managers or above, with 23% coming from the C-suite or executive team. Closing out the episode is our popular lightning round of questions! For more information, please visit www.positional.com or email us at podcast@positional.com.
Resources:
Join Positional’s Private Beta Here: www.positional.com
Check-in with Nate on LinkedIn & Twitter
Check-in with John on LinkedIn
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