(2 of 2) Book Breakdown: "Insanely Simple: The Obsession That Drives Apple's Success" by Ken Segall, Creator of the iMac name and Think Different campaign

Outliers with Daniel Scrivner: Explore the Greatest Innovators, Founders, and Investors

"Simple can be harder than complex. You have to work hard to get your thinking clean, to make it simple. But it's worth it in the end, because once you get there, you can move mountains." — Steve Jobs

Watch on YouTube: https://www.youtube.com/watch?v=eqjzmm-wkoo

Read the newsletter version: https://newsletter.outlieracademy.com/p/insanely-simple-book-breakdown-part-2

Show notes: https://www.outlieracademy.com/episode/175

Buy the book: https://amzn.to/47HC36Q

To Steve Jobs, simplicity was a religion. It was also a weapon. Revolution after revolution, Jobs proved that Simplicity is the most powerful force in business. It guides the way Apple is organized, how it designs products, and how it connects with customers.

As ad agency creative director, Ken Segall played a key role in Apple's resurrection after Steve Jobs returned. He helped create such marketing campaigns as Think Different. By naming the iMac, he also laid the foundation for naming waves of i-products to come.

Now Segall puts you inside a conference room with Jobs and on the receiving end of his midnight phone cals. You'll understand how his obsession with Simplicity helped Apple perform better and faster, sometimes saving millions in the process.

You'll also learn the ten elements of Simplicity that have driven Apple's historic success — which you can use to propel your own organization.

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Learn more about Steve Jobs: https://www.danielscrivner.com/articles/who-was-steve-jobs-wisdom-from-the-man-who-built-apple-and-pixar

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