#130 - Unlocking High Average Ticket Sales in HVAC and Plumbing

Owned and Operated - A Plumbing, Electrical, and HVAC Growth Podcast

Join John and Jack as they talk about hitting major milestones, training programs, and strategies that have significantly increased their average ticket sales. Learn about the importance of call-by-call management, creating effective options for customers, and improving service quality. We also discuss exploring customer needs early, the impact of nuanced training, and optimizing service processes.
Episode Hosts: 🎤

John Wilson: @WilsonCompanies on Twitter
Jack Carr: @TheHVACJack on Twitter
Service Scalers
If you want to learn more about Service Scalers, get your own home services business website, and dominate the SEO and Google Ads game, then check them out today.
www.servicescalers.com

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John Wilson, CEO of Wilson Companies
https://www.wilsonplumbingandheating.com
Jack Carr, CEO of Rapid HVAC
https://rapidhvactn.com

Luvut

1. Introduction to Owned and Operated (00:00:00)

2. Growing the Facebook Community (00:00:22)

3. New Studio Setup and Business Milestones (00:01:04)

4. Challenges and Growth Strategies (00:02:32)

5. Onboarding Program Success (00:02:51)

6. Call by Call Management Explained (00:05:15)

7. Importance of Booking Every Lead (00:10:42)

8. The Importance of Offering Options (00:17:15)

9. The Explore Step: Earning the Right to Offer Options (00:18:27)

10. Examples of Poor Sales Practices (00:19:11)

11. Building Trust and Rapport in HVAC Sales (00:21:27)

12. Holistic System Inspections and Customer Conversations (00:23:10)

13. Maximizing Sales Potential and Average Ticket (00:26:22)

14. Marketing Strategies for High-Value Leads (00:29:14)

15. The Role of Correct Pricing in Business Success (00:32:12)

16. Community and Resources for Home Service Entrepreneurs (00:33:49)