06 - 3 Best Kept Secrets to Creating Long-Term Revenue Streams Within The Channel

Partner Relationship Management (PRM): The Ultimate Channel Sales & Partnerships Podcast

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Our guest today, Autum Grimm, is not only an innovator, but also a pioneer, in a division of the channel space that had been left completely unexplored before the birth of her company. Today, she is responsible for revenue, demand generation, operations and business development as CRO at PartnerTap, a leading enterprise Partner Ecosystem Platform that allows companies to automate account mapping, control data shared with each partner, and enable sales teams to cross-sell with partners.
Topic summary:

Growth of your partnerships can sometimes take a direction that may demand a new set of requirements to keep your partners engaged.

Dealing with any unforeseen situations can best be avoided by planning early & carefully, and regularly checking in with partners and tracking efforts.

Take care of your partners and your partners will take care of you. This, is how you truly reap long-term benefits for years to come.

Autum shares the 3 best kept secrets to creating long-term revenue streams within the channel:

1. Build strong relationships with your channel partners
2. Have a winning channel strategy
3. Track and measure success with your channel partners

Listen to the episode for all of Autum’s insights on achieving success within the channel.

Read the blog: https://www.magentrix.com/articles/blog/3-Best-Kept-Secrets-to-Creating-16-2-2022

(0:00) Introduction
(2:16) Autum Grimm’s background as a channel leader
(2:43) What do organizations need to consider if creating long-term revenue through partnerships is their end-goal?
(3:04) Secret #1: Build strong relationships with your channel partners
(5:29) Secret #2: Have a winning channel strategy
(10:46) Building loyalty and engaging channel partners
(13:55) Enabling partners to meet their goals
(15:54) When to give up on an unsuccessful partnership
(18:39) Secret #3: Track and measure success with your channel partners
(26:31) Invest in yourself as a channel professional
(27:48) Conclusion

This production is brought to you by Magentrix ✨💜
Magentrix is a pioneer in platforms for partner ecosystem management and partner relationship management 🤝

If you haven't already, please like 👍 & subscribe! ✅ And if you enjoyed this episode, please leave us a review on Apple Podcasts ⭐️⭐️⭐️⭐️⭐️ https://apple.co/3HcqSsm See instructions to do so at the end of the episode.
To learn about Magentrix PRM, please visit www.magentrix.com
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Podcast Credits:
Host: Paul Bird
Executive Producer: Fereshta Nouri
Content & Research: Fereshta Nouri
Graphics & Branding: Fereshta Nouri

Luvut

1. Introduction (00:00:00)

2. Autum Grimm’s background as a channel leader (00:02:25)

3. What do organizations need to consider if creating long-term revenue through partnerships is their end-goal? (00:02:52)

4. Secret #1: Build strong relationships with your channel partners (00:03:13)

5. Secret #2: Have a winning channel strategy (00:05:38)

6. Building loyalty and engaging channel partners (00:10:55)

7. Enabling partners to meet their goals (00:14:04)

8. When to bring partnerships to a close (00:16:03)

9. Secret #3: Track and measure success with your channel partners (00:18:48)

10. Invest in yourself as a channel professional (00:26:40)

11. Conclusion (00:27:57)