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52. The Future of Influencer Marketing: My Top Picks for Profitable Strategies, Platforms, and Deal Structures
Manage episode 429040593 series 3562065
Sisällön tarjoaa Joey Vaillancourt. Joey Vaillancourt tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Influencer marketing continues to grow, but with so many platforms, how do you know which one to invest in for maximum ROI?
In this episode, I share my top three favorite influencer categories and reveal which one I believe will stand the test of time.
Stay tuned until the end, where I share insider tips on finding the best influencers in that category and how to negotiate the most favorable terms and pricing.
In this episode, we cover:
01:05 Three main influencer categories: pricing and risk assessment
06:50 Pros and cons of YouTube influencers
07:45 Pros and cons of social media influencers
08:52 Pros and cons of podcast advertising
09:48 The "Diversify, Multiply, and Amplify" strategy
11:50 Why YouTube is the wave of the future
13:12 How to identify and invest in micro-creators before they blow up
14:02 Using tools like Socialblade.com for influencer research
15:58 Negotiating rates based on influencer growth and performance
Connect with Me!
https://www.instagram.com/joeyvaillancourt/
https://www.facebook.com/joey.vaillancourt.9/
https://www.linkedin.com/in/joey-vaillancourt/
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