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Rewind - Lee Wochner | Creating Relevance With Your Ideal Prospect
Manage episode 404900862 series 3262645
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Your company’s positioning, says Lee Wochner, is what determines your marketing, design elements, and messaging.
Get it right, says the CEO of L.A.-based full-service marketing agency Counterintuity, and positioning can be key to setting your business apart from the competition… not to mention help you refine your target market and spot what you’re doing wrong with your marketing… and ensure you aren’t wasting money on campaigns that don’t work.
We take a deep dive into that, including…
- A multi-step strategy to determine if your positioning could be improved
- Why your ideal prospect can help you come up with effective positioning
- A lesson you can learn from Apple’s early days
- How to figure out if your product or company name is sabotaging you
- And more
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