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Rewind - Sean Simon | Drive Performance with Zero and First Party Data
Manage episode 418131931 series 3262645
Sisällön tarjoaa Steffen Horst and Dave Antil. Steffen Horst and Dave Antil tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Are you tapping into the full potential of zero and first-party data?
Zero and first-party data are eclipsing third-party data…
When brands use this data strategically, they can drive more sales and acquire more customers because they know exactly who they’re selling to.
But a majority of brands are missing out on this opportunity—are you one of them?
Sean Simon, founder of Cogent, is here to break down how brands can use zero and first-party data to drive performance in media and e-commerce.
We’ll cover:
- What happens when third-party data disappears
- The difference between zero and first-party data
- How brands can capture first-party data in a privacy compliant way
- Why brands shouldn’t outsource their first-party data
- Untapped resources for zero-party data
- And more
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