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PGgrowth Episode 81_Being Prepared For Lead Generation
Manage episode 305226667 series 2286183
Any marketing tactic to engage your donors about planned giving needs both a preparation and a follow up plan. Otherwise, the cost and work put into the initial contact is not only wasted, the trust you need with your donors so they will create a planned gift will be eroded or even lost. In this first episode of season 8, we will explore the basics of preparing for direct donor lead generation and the necessary 'next steps' to make the process worthwhile.
24 jaksoa
Manage episode 305226667 series 2286183
Any marketing tactic to engage your donors about planned giving needs both a preparation and a follow up plan. Otherwise, the cost and work put into the initial contact is not only wasted, the trust you need with your donors so they will create a planned gift will be eroded or even lost. In this first episode of season 8, we will explore the basics of preparing for direct donor lead generation and the necessary 'next steps' to make the process worthwhile.
24 jaksoa
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