Ep. 7 - Soccer, Brands and Community: A Deep Dive with Brett Parker

Pitch to Pro

Welcome to another episode of Pitch to Pro, where we're pulling back the curtain on the exhilarating, high-stakes world of soccer team branding. We promise that you'll come away with a whole new perspective on what it takes to create a brand from scratch, specifically for a soccer club, and how that process can stir up a community's love and passion for the sport. In today's episode, we're thrilled to have Brett Parker from Stone Ward, a renowned creative agency with a wealth of sports marketing experience, drop some serious knowledge on us.
We kick things off by delving into the nitty-gritty of soccer club branding and naming, and why it's so crucial. We dissect the impact of event marketing, touch on the growth of women's sports, and soccer in particular, and hear Brett Parker's experiences from the trenches. Brett speaks on how a brand tells a captivating story, leaving a lasting imprint on its audience, and the power of authenticity in strengthening that connection. We spotlight the success of Oakland Roots Soccer Club, which beautifully harnessed the power of community and social impact.
As we move forward, we peel back layers to reveal the process of birthing a new brand for USL Arkansas. Hear about the thrill and the daunting responsibility of shaping a brand that resonates with the community's core values and beliefs. We reflect on the journeys of clubs like Oakland Roots and Inter-Miami, whose well-defined missions and strong brands serve as inspiration. Lastly, we delve into the crucial role the community plays in this process. Their input is the heartbeat that will determine the club's soul. So whether you're a die-hard soccer fan or a branding enthusiast, this episode promises to be a thrilling ride filled with valuable insights. Tune in and be part of this incredible journey!

Luvut

1. Ep. 7 - Soccer, Brands and Community: A Deep Dive with Brett Parker (00:00:00)

2. Soccer Club Branding and Naming Importance (00:00:04)

3. The Power of Branding and Authenticity (00:10:25)

4. Brand Strategy for USL Arkansas (00:15:55)

5. Creating a Soccer Team Brand (00:26:03)