419 Personalized PR: Making Your Book Stand Out with Karen Campbell Media – Part 1

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In this enlightening episode of Writing at the Red House, Kathi Lipp sits down with PR veterans Karen Campbell and Judy McDonough to explore the intricacies of book marketing and publicity. Karen and Judy bring decades of experience from the publishing industry, sharing invaluable tips and strategies to get your book noticed.

Listeners will walk away with a clear understanding of the difference between marketing and PR, why both are critical for a book’s success, and how to tailor pitches to fit various media outlets. Through engaging anecdotes and professional insights, Karen and Judy highlight the importance of earned media, the benefits of personalized pitches, and the necessity of media coaching.

Tune in to learn the secret sauce to making your book stand out, and join us for the next episode where we dig even deeper into the world of book promotion. Trust us, your writing career will thank you!

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The Collective
Susy Flory
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Meet Your Hosts

Kathi Lipp

Author, Speaker, Writing at the Red House Creator and CEO

Kathi Lipp is the host of the Clutter Free Academy podcast, the Writing at the Red House podcast, and the bestselling author of The Husband Project, Clutter Free, Ready for Anything, and An Abundant Place. She and her husband, Roger, live in the mountains of northern California, where they run the Red House Writing Retreats.

Over the past 10 years, Kathi has helped hundreds of people increase their platform through teaching and coaching. She is a frequent teacher at writer’s conferences and has helped countless authors and speakers find their audiences.

Kathi’s desire to help fellow speakers and authors avoid the mistakes she made, increase their confidence, and be the person God made them to be inspired her creation of Communicator Academy. Her newest adventure is The Red House, where she offers writer’s retreats and Writers in Residence events. Learn more about the Red House at https:writingattheredhouse.com

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Karen Campbell

Karen Campbell loves books. As a young girl, she was a voracious reader and was fascinated with the book publishing process.

After receiving her Bachelor of Arts degree from Calvin College, with a focus on Rhetoric and Communications, she began her career in the publishing industry at Baker Publishing Group. From there, she moved on to Zondervan and served as their Director of Public Relations before moving on to start Karen Campbell Media, Inc. Throughout her 20 years in the publishing industry, she has had the privilege to work on 16 New York Times bestsellers and with several top-selling authors such as Philip Yancey, Lee Strobel, John Ortberg, President Jimmy Carter, Shane Claiborne, Karen Kingsbury, Lysa TerKeurst, J. Warner Wallace, John Stonestreet, Sen. Jim DeMint, Oliver North, Kirk Cousins, and dozens of others.In 2009, Karen was awarded the WMPRSA Gold PRoof Award for her work on the publicity campaign for Multiple Blessings by Jon and Kate Gosselin with Beth Carson. Karen considers building and maintaining relationships with media outlets essential. Media hits include The Today Show, Good Morning America, Huckabee, Fox & Friends, CNN New Day, FOXNews.com, New York Times, USA Today, People Magazine, Good Housekeeping, The Eric Metaxas Show, In the Market with Janet Parshall, Christianity Today, The 700 Club, Life Today with James Robison, Focus on the Family, Huffington Post Religion, etc. She would say there’s nothing better than seeing a book receive great media coverage, succeed in sales, and change people’s lives.

Judy McDonough

With more than 25 years in public relations, Judy McDonough started her career in the music industry, and was most recently with Harper Collins Christian Publishing, and PR By the Book, before joining the KCM team as publicity director.

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