Podcast Ad Tracking Explained

Podcasting Smarter

Have you ever wondered how podcast advertising can be tracked effectively?

Stay tuned to find out how ads are tracked and what both podcasters and podcast advertisers can do to see results!

Today's episode is a replay of our live Podcast Ads Bootcamp event with Pete Birsinger, CEO of Podscribe.

"With podcast ad tracking, advertisers can gain valuable insights into how their campaigns are performing and make data-driven decisions for optimization." - Pete Birsinger, CEO of Podscribe

In this episode, you will be able to:

• Maximize the effectiveness of your podcast ad campaigns through data-driven decision-making.

• Ensure trust and transparency in your podcast advertising efforts for increased audience engagement.

• Optimize your podcast ad campaigns with third-party ad verification for accurate and reliable performance measurement.

• Track the effectiveness of your podcast ads to make informed decisions and improve campaign performance.

• Discover the power of performance measurement for podcast ads and unlock new growth opportunities for your brand.

• Gain valuable insights into the impact of your podcast ad campaigns and make data-driven optimizations for better results.

• Enhance your podcast advertising strategy with advanced tracking methods for improved campaign optimization.

• Drive better results for your brand by leveraging data insights to inform your podcast ad campaign decisions

Pete Birsinger, CEO and founder of Podbean, is our special guest on this episode of Podcasting Smarter. With his expertise in podcast advertising tracking, Pete brings a wealth of knowledge and experience to the table. He has a deep understanding of how ads are tracked and can help advertisers optimize their campaigns for maximum effectiveness. Pete's journey into the world of podcast ad attribution began with a transcription technology that evolved into providing value to advertisers by verifying ad placements and tracking ad performance. His passion lies in making the podcasting industry more efficient and helping podcasters focus on creating great content. Pete offers insights for advertisers running podcast ad campaigns and how you can gain valuable data-driven insights and make informed decisions for improved campaign optimization. Get ready to dive into the world of podcast advertising tracking with Pete Birsinger on this exciting episode of Podcasting Smarter!

Resources:

Subscribe to our email newsletter to get industry updates: https://www.podbean.com/email-subscribe

Watch the video of this event on YouTube with LIVE DEMOS:

https://www.youtube.com/watch?v=Ro8NEnpT-9c

Sign up for all of Podbean's Free Live Events here:

https://www.eventbrite.com/o/podbeancom-31329492977
Other episodes you'll enjoy:

Monetize Your Podcast: Podbean's Apple Podcast Subscription Integration

Podcast Advertising Strategies for Businesses: How to Maximize Your Impact

Connect with Podscribe and Pete:

LinkedIn: https://www.linkedin.com/company/podscribe/

Youtube: https://www.youtube.com/@Podscribe-ue3ij

Pete's LinkedIn: https://www.linkedin.com/in/peter-birsinger/

About us:

Podcast Smarter is the official in-house podcast by Podbean.

Podbean is a podcast publishing and monetization service, hosting almost 640,000 podcasts. If you’re looking to start your own podcast, monetize your podcast and livestream directly to your listeners, you can set up an account at podbean.com

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