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Sisällön tarjoaa Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson. Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
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#28: How Podcasting Can Help You Connect with Clients | Skip Wilson

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Manage episode 425577733 series 3551766
Sisällön tarjoaa Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson. Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore the intersection of business and podcasting with a focus on using podcasts as a marketing tool to grow a business. The episode features a segment from Skip Wilson, host of the Advertising Podcast. Skip shares his journey in advertising, starting as a copywriter at 16, and discusses why he started his podcast primarily for marketing purposes and lead generation.

Key Takeaways:

  1. Podcasting as a Lead Generation Tool: Skip Wilson highlights the effectiveness of using podcasts to generate leads by inviting potential clients as guests. This approach facilitates conversations with busy professionals who might not be easily reachable through traditional marketing methods. By positioning the podcast as a platform for valuable industry insights, it opens doors to building relationships and potential business opportunities.
  2. Dual Purpose of Business Podcasts: The episode underscores the importance of structuring a podcast to benefit the company regardless of its listener count. Skip Wilson explains that a well-designed podcast can serve as a reservoir of knowledge, helping to onboard new clients by providing them with a deeper understanding of the company's culture and services. This dual-purpose approach ensures that even with a small audience, the podcast remains a valuable asset to the business.
  3. Strategic Content Creation: Skip's upcoming podcast, the Advertising Singularity, will focus on the future of advertising technology without featuring guests. This content strategy aims to engage potential clients through thought leadership and unique insights, further solidifying the podcast as a vital part of the company's marketing and lead nurturing efforts. Additionally, Matt shares how their podcast, Push To Be More, integrates elevator pitches and guest interactions to subtly promote their services.

Whether you're a podcasting newbie or a seasoned veteran, this episode of Podjunction offers invaluable insights into using podcasts as a powerful marketing tool.

  continue reading

51 jaksoa

Artwork
iconJaa
 
Manage episode 425577733 series 3551766
Sisällön tarjoaa Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson. Sadaf Beynon and Matt Edmundson, Sadaf Beynon, and Matt Edmundson tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

In this episode of Podjunction, hosts Matt Edmundson and Sadaf Beynon explore the intersection of business and podcasting with a focus on using podcasts as a marketing tool to grow a business. The episode features a segment from Skip Wilson, host of the Advertising Podcast. Skip shares his journey in advertising, starting as a copywriter at 16, and discusses why he started his podcast primarily for marketing purposes and lead generation.

Key Takeaways:

  1. Podcasting as a Lead Generation Tool: Skip Wilson highlights the effectiveness of using podcasts to generate leads by inviting potential clients as guests. This approach facilitates conversations with busy professionals who might not be easily reachable through traditional marketing methods. By positioning the podcast as a platform for valuable industry insights, it opens doors to building relationships and potential business opportunities.
  2. Dual Purpose of Business Podcasts: The episode underscores the importance of structuring a podcast to benefit the company regardless of its listener count. Skip Wilson explains that a well-designed podcast can serve as a reservoir of knowledge, helping to onboard new clients by providing them with a deeper understanding of the company's culture and services. This dual-purpose approach ensures that even with a small audience, the podcast remains a valuable asset to the business.
  3. Strategic Content Creation: Skip's upcoming podcast, the Advertising Singularity, will focus on the future of advertising technology without featuring guests. This content strategy aims to engage potential clients through thought leadership and unique insights, further solidifying the podcast as a vital part of the company's marketing and lead nurturing efforts. Additionally, Matt shares how their podcast, Push To Be More, integrates elevator pitches and guest interactions to subtly promote their services.

Whether you're a podcasting newbie or a seasoned veteran, this episode of Podjunction offers invaluable insights into using podcasts as a powerful marketing tool.

  continue reading

51 jaksoa

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