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ENCORE: Why We Buy

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Manage episode 441825392 series 2810483
Sisällön tarjoaa Politicology. Politicology tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

For the full and ad-free version of this episode, subscribe to Politicology+ at https://politicology.com/plus

In our digital age, people have grown to see social media platforms as mere tools and applications.

Marcus Collins, the award-winning marketer, former digital strategist for Beyoncé, and author of "For The Culture", argues otherwise.

Join host Ron Steslow as he sits down with Marcus to unravel the deep-seated influence of culture on social media and our daily choices.

Marcus elaborates on his assertion that "social media is people" and why understanding this fundamental idea changes our approach to digital platforms. He also delves into the crucial role of culture in hyperpolarization and how it weaves into the fabric of our society.

Segments to look forward to:

(01:20) How Marcus came to study culture: "I feel like I'm at my best when I'm helping people realize the best version of themselves…”

(04:26) The connection between marketing and psychology

(08:42) The importance of purpose in advertising: "Start with what you believe and when you start with what you believe people who see the world the way you do go, 'Finally, someone said it. That's my person.'”

(17:02) The influence of culture on consumer choice

(20:40) The connection between culture and politics

(24:00) Case study: How Patagonia leveraged culture to build their brand

You Should Read For the Culture: https://amzn.to/3QjLDaH

Check out Predictably Rational by Dan Ariely: https://amzn.to/3rPeWHL

Follow Ron and Marcus on X (Twitter):

https://twitter.com/RonSteslow

https://twitter.com/marctothec

For the full and ad-free version of this episode, subscribe to Politicology+ at https://politicology.com/plus

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

549 jaksoa

Artwork

ENCORE: Why We Buy

Politicology

195 subscribers

published

iconJaa
 
Manage episode 441825392 series 2810483
Sisällön tarjoaa Politicology. Politicology tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

For the full and ad-free version of this episode, subscribe to Politicology+ at https://politicology.com/plus

In our digital age, people have grown to see social media platforms as mere tools and applications.

Marcus Collins, the award-winning marketer, former digital strategist for Beyoncé, and author of "For The Culture", argues otherwise.

Join host Ron Steslow as he sits down with Marcus to unravel the deep-seated influence of culture on social media and our daily choices.

Marcus elaborates on his assertion that "social media is people" and why understanding this fundamental idea changes our approach to digital platforms. He also delves into the crucial role of culture in hyperpolarization and how it weaves into the fabric of our society.

Segments to look forward to:

(01:20) How Marcus came to study culture: "I feel like I'm at my best when I'm helping people realize the best version of themselves…”

(04:26) The connection between marketing and psychology

(08:42) The importance of purpose in advertising: "Start with what you believe and when you start with what you believe people who see the world the way you do go, 'Finally, someone said it. That's my person.'”

(17:02) The influence of culture on consumer choice

(20:40) The connection between culture and politics

(24:00) Case study: How Patagonia leveraged culture to build their brand

You Should Read For the Culture: https://amzn.to/3QjLDaH

Check out Predictably Rational by Dan Ariely: https://amzn.to/3rPeWHL

Follow Ron and Marcus on X (Twitter):

https://twitter.com/RonSteslow

https://twitter.com/marctothec

For the full and ad-free version of this episode, subscribe to Politicology+ at https://politicology.com/plus

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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