36. Unlocking The Untapped Potential of Communication
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Join us on an exciting journey through the wild world of strategic communication with Sally Kahiu, External Affairs Lead for Africa at World Animal Protection. In this episode, we'll uncover key insights on:
- Vacuum Communication: Discover how to avoid getting lost in the wilderness of poor communication and bridge the information gap effectively.
- Schooling the Organization: Explore methods to ensure that your entire team speaks the same communication language and stays aligned.
- Good vs. Not-So-Good Communicators: Learn about the traits that distinguish strong communicators from the rest in the jungle of communication.
- Reaching the Right Herd: Tailor your message for internal and external audiences to connect with each group for maximum impact.
- Sharpening Your Claws: Gain valuable insights into cutting-edge media training techniques and crafting compelling messages for journalists.
- The Duplication Dilemma: Find out how to present your message clearly without overwhelming your audience with information overload.
- Beyond the Narrative: Explore the evolution of storytelling in communication strategies and discover if storytelling alone is enough.
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