The Flip Side of Customer Relationships

Practical Wisdom from Kahle Way Sales Systems

In the B2B world, the relationship between the customer and the vendor, and more specifically, the vendor’s salesperson, can be of utmost importance. It doesn’t take long in the business to understand that if the customer dislikes you, he is rarely going to see you. And if he does know you and trust you, he is more likely to do business with you. Creating positive business relationships with all of your customers and prospects is, then, a fundamental step in the path toward success for any B2B salesperson.

Having said that, the existence of positive business relationships is one of the primary hindrances to success for the typical field salesperson. I know that seems like a contradiction, but let’s dissect how this works.

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