))
Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts
»
Types of Problem Solving
Manage episode 153332084 series 1088549
Sisällön tarjoaa Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts. Principles of Marketing; and Essentials of Marketing by Frances Brassington and Stephen Pettitt - podcasts tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
This podcast will centre on consumer buying behaviour in terms of both processes through which the buyer passes in deciding whether to purchase or not and which product to choose and some of the factors that influence decisions. (Brassington and Pettitt, Principles of Marketing 4/e: pp.112-5) (Brassington and Pettitt, Essentials of Marketing 2/e: pp.76-8)
…
continue reading
18 jaksoa
Jaa
