The Key to Better Google Rankings as a Small Business: Improve E-E-A-T with Angel Tobey

Priority Pursuit

Every small business wants better Google rankings, but few know the key lies in mastering E-E-A-T. In this episode, we're sharing straightforward strategies to help you build a credible online presence.

Today, we have Angel Tobey, the content director at Treefrog Marketing, sharing her insights on E-E-A-T, which stands for experience, expertise, authoritativeness, and trustworthiness. Angel explains why these elements matter for SEO and offers practical tips on improving them.

We also discuss content strategies that small businesses can implement, how to earn valuable backlinks, and why consistent branding and messaging can make a big difference.

Tune in now to start making simple changes that can improve your rankings and help your business grow.

Specifically, this episode highlights the following themes:

• The importance of E-E-A-T for SEO
• Practical content strategies for improving credibility
• How consistent branding affects search rankings

Other Mentioned Links & Resources

Episode 161: 3 Types of Content to Boost Your SEO:
https://treefrogmarketing.com/types-content-boost-seo

Episode 107: How to Write Website Copy for Your Small Business:
https://treefrogmarketing.com/how-write-website-copy-small-business-how-write-home-service-about-pages
Get this free PDF guide: How to Use Keywords to Improve Your Small Business’s SEO:
https://treefrogmarketing.com/how-use-keywords-improve-small-business-seo

Learn how to write your Marketing Guiding Statements:
https://treefrogmarketing.com/how-write-marketing-guiding-statements

Learn More About Treefrog’s Small Business Marketing Resources & Services:
https://www.treefrogmarketing.com

Receive 50% Off Your First Year of HoneyBook:
https://www.treefrogmarketing.com/honeybook-coupon-code

Book a Strategic Marketing Coaching:
https://treefrogmarketing.com/marketing-consulting-small-businesses

Join the Priority Pursuit Podcast Facebook Community: https://www.facebook.com/groups/179106264013426

Follow or DM Treefrog Marketing on Instagram:
https://www.instagram.com/treefroggers

Follow or DM Kelly Rice on Instagram:
https://www.instagram.com/treefrogkelly
Follow or DM Victoria on Instagram:
https://www.instagram.com/victorialrayburn

Luvut

1. Introduction (00:00:00)

2. About Angel Tobey (00:01:31)

3. Focus on SEO; it drives sustainable growth (00:04:57)

4. Create credible content to improve Google rankings (00:06:10)

5. Showcase expertise subtly; make the client hero (00:10:31)

6. Collaborate with experts for valuable guest content (00:13:55)

7. About page: Highlight qualifications, showcase achievements (00:16:12)

8. Google reviews boost SEO and enhance E-E-A-T (00:20:22)

9. Updating old content can be highly effective (00:22:40)

10. Mutual vendor highlighting boosts backlinks, relationships, exposure (00:26:34)

11. Consistent branding boosts Google ranking and recognition (00:31:38)

12. Focus on a few steps for SEO improvement (00:33:40)