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Encoded - Transmedia as Storytelling and Marketing
Manage episode 174040164 series 1320235
Sisällön tarjoaa Producers Guild of America Kevyn Fairchild and Producers Guild of America. Producers Guild of America Kevyn Fairchild and Producers Guild of America tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Transmedia isn't just about marketing an existing property, it's also about telling stories in ways that engage audiences that aren't possible in the traditional broadcast model.
In this episode of Produced By, Campfire's Vice President of Creative, Mike Monello; Creative Director, Nick Braccia; and Creative Technologist, Mark Harris drop by to discuss the production and technology behind Campfire's multi-CLIO award winning project Possession Begins.
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