Can Evolutionary Science Make You A Better Product Marketer? - Carmen Williams, Zuper

Product Innovation Series with Aram Melkoumov

What’s it like to run a team from Seattle that’s largely based all the way in India? And how can you develop your product using an evolutionary perspective? Get answers on today’s show - because today’s guest does both of those things.

About Carmen Williams
Carmen Williams is the Head of Product Marketing at Zuper; but, she’s also a Chief Evolution Officer. Her zone of genius is in leveraging evolutionary science to help companies grow. Carmen holds a Unicist Masters in Science of Evolution. Alongside her work at Zuper, she is a fractional CMO at DayEDigital.com and a board member at AdvisoryCloud.

SHOW NOTES:
00:00 | Who is Carmen Williams?
01:03 | What is an Evolution Officer and what does Zuper do?
02:48 | Building a team based in India
04:05 | What does a product marketer do at Zuper?
08:14 | How to run an India-based R&D team
09:33 | What metrics does a product marketer care about?
10:41 | Which features should you build?
14:30 | Failed website launch: what went wrong?
17:49 | What product marketers miss
19:19 | Biggest product marketing insight
20:27 | Fireside: hiring, thought leadership, working for free, evolution theory with reading, growth mindset

QUOTES:
(23:00) “Once you’re thinking about your next career move, pick learning. Pick knowledge and the pay will come.”
(24:13) “If you do have that capacity for empathy then constantly be working on your growth mindset - that ability to put yourself in other people’s shoes, to self-reflect, to evaluate, to adapt, to get rid of fear. That is the number one obstacle to growth, your fear of change.”

Follow Carmen Williams
https://www.linkedin.com/in/carmenlwilliams/

Work with Crowdlinker:
https://www.crowdlinker.com/contact