35: Lloyed Lobo - From Grassroots to (Growth) Greatness

PRODUCTEA with Leah, Growth & Senior Leadership

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Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.

This episode is very difficult to summarize, we touch on highly tactical methods on how to combine offline and online methods to drive communities. Why they are key to breaking into difficult markets and how Lobo did it in detail.

The first half of the podcast is an inspiring origin story from Lobo from the slums he came from to the incredibly successful community expert, author, and 0 to-1 genius who almost lost everything because he couldn’t balance business with his family.

In the 2nd half, we talk about highly tactical methods on how to combine offline and online to light a growth fire that goes out of control.

It’s an absolute masterclass of how to understand community-led acquisition and why your love and relentless understanding of the customer’s problems will beat any other framework.
Timestamps:
02:00 Lloyed’s Origin Story, Growing up in the Slums and a War
10:45 How we have to pretend that we’re all crushing it - how Lobo doesn’t play that game and how it haunts him
16:50 When your mother asks you “Was your upbringing not good?” and how it ignited the spark behind Lobo’s drive.
22:00 Getting priorities wrong between your business and your family.
27:00 If you don’t do the hard things and do so without having strong opinions you blend in with the status quo and have no chance of being exceptional
32:40 Authenticity is the only thing selling in a market that’s driven by word of mouth and trust through the opinions of others
35:35 Scaling a culture to more people as a senior leader to fuel your growth
42:00 Turning customers into evangelists beyond your organization by betting on a big market in a contrarian way 🔥🔥🔥🔥
51:45 How to figure out your ideal customer profile from an audience’s perspective. Market size, propensity, and how to get access to it in detail.
55:25 Using Sales as Glorified Community Managers… brokers of resources.
57:10 Shutting down a conference with 60 confirmed speakers and how to salvage it into gold
61:30 The common thing between ideas that gain traction.
64:00 The secrets you give away for free need to be uncomfortable to give away.

Join me on Maven on the 8th of July for the next PLG for B2B cohort and learn with others what PLG is and how we think about.

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