Signature Talks: A Building Block to Your Unique Brand with Steve Lowell

Public Speaking with Peter George

Are you a professional speaker? Or, perhaps, you’re ready to move into the world of speaking at the professional level. If you’re in either situation, then you probably realize the value of promoting yourself as a professional. Yet, if you want to grow your speaking business, you need to know how to promote yourself effectively and consistently. You’re in luck! In this episode, you hear Steve Lowell share his insights on how to effectively drive business through speaking without resorting to manipulative selling tactics. You also get to explore the concepts of creating a signature talk that defines you to your audiences and the importance of being known for something specific.

Takeaways

- The effectiveness of non-manipulative speaking

- Apprehension towards high-pressure sales tactics from speakers

- Building trust with the audience

- Importance of focusing on solving the audience's problem

- The value of a Signature Talk

- Being known for something

- Importance of being recognized and branding oneself

- The desired outcomes of a keynote

- Developing a process to challenge commonly taught ideas

- Becoming a category of one

- Challenging one's own creations

- Providing unique experiences for the audience

- The task of promoting oneself as a speaker

- Going deeper to promote as a problem solver

- Asking questions to generate new perspectives for oneself

Resources

- SteveLowell.com

- The Captivating Public Speaker on Amazon - https://bit.ly/440Ut0J