120: Building a Thriving Monthly Giving Program (and Donor Base) with Dana Snyder

Purpose & Profit Club™ – The Nonprofit Fundraising Podcast

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Today, I'm so excited to introduce Dana Snyder, the author of The Monthly Giving Mastermind! Dana is all about helping nonprofits create steady, reliable support through monthly giving. She has a gift for turning one-time donations into ongoing support that organizations can truly depend on. She shares practical tips for starting and growing a monthly giving program that builds real connections with donors, creates a strong community, and boosts your impact over time. Whether you're new to monthly giving or ready to level up, Dana’s advice will help you build a loyal group of supporters who believe in what you do.
Topics:

• Why recurring donations are essential for creating loyal donor communities and stable funding streams
• Building a “product” out of giving: How naming, branding, and purpose-driven communication can transform a donation into a meaningful donor identity
• The importance of crafting a donor journey that keeps donors engaged through personalized touchpoints, unique events, and surprise milestones
• How running compelling campaigns, leveraging automation, and using Facebook Ads can attract new donors and keep existing ones
• The most common pitfalls Dana sees in monthly giving programs and communication, and how to overcome them
• The future of nonprofit giving: Dana’s vision for democratizing philanthropy, allowing everyone to feel like a philanthropist, no matter the donation amount

For a full list of links and resources mentioned in this episode, click here.

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