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Magnetic brands: attraction is the new acquisition
Manage episode 336154799 series 3239920
If your brand disappeared tomorrow … would anyone care?
Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.
We talk about:
- what does "magnetic" mean for a brand?
- how does a brand become magnetic?
- what does "brand" really mean? and where does it really exist?
- companies that are doing it right
- brands that are doing it wrong
... and MUCH more!
26 jaksoa
Manage episode 336154799 series 3239920
If your brand disappeared tomorrow … would anyone care?
Peggy Anne Salz and John Koetsier interview CleverTap's head of brand Charles Orlando. He's a 25-year veteran of marketing, branding, and telling stories, with stops at Cisco and Intuit as well as Humanity.
We talk about:
- what does "magnetic" mean for a brand?
- how does a brand become magnetic?
- what does "brand" really mean? and where does it really exist?
- companies that are doing it right
- brands that are doing it wrong
... and MUCH more!
26 jaksoa
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