Artwork

Sisällön tarjoaa RevOps 500. RevOps 500 tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.
Player FM - Podcast-sovellus
Siirry offline-tilaan Player FM avulla!

Keeping Your Data Clean - Ardyce Taylor - RevOps 500 Podcast - Episode # 010

18:19
 
Jaa
 

Manage episode 364958753 series 3480832
Sisällön tarjoaa RevOps 500. RevOps 500 tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Today’s guest is an Award-Winning Digital Marketing Pro and has a reputation for pushing the envelope & delivering results. Please welcome to the show Ardyce Taylor, Director of Performance Marketing at Filevine. Ardyce joins host Sajeel Qureshi to talk about how a portion of her time starting out was dedicated to meticulously examining and analyzing data. Tune in to Ardyce’s fantastic advice about how to properly clean up your data!

RevOps Myth:

  • There's a difference between ROI activities and brand awareness marketing activities.

Takeaways:

  • With technology becoming more advance every day, Ardyce thinks the increasingly seamless ability to track and monitor various aspects through the implementation of cutting-edge software. Tracking within your organization ensures comprehensive oversight across all fronts.
  • To effectively monitor trade shows, it is crucial to adhere to the following steps to streamline your trade show tracking process:
    • When signing a contract with a trade show, ensure diligent tracking for accurate ROI calculation.
    • Define the desired outcomes and activities for which the trade show should be held responsible.
  • As your company expands, utilizing diverse platforms becomes necessary in order to consolidate data. Maintaining a proactive stance, staying informed, and maintaining oversight are critical aspects of ensuring strategic success.
  • When Ardyce was first starting out, a portion of her time was dedicated to meticulously examining and analyzing data. As time progressed, she realized that data often reaffirms what she already knows.
  • With data, you can go over things manually with a fine toothcomb, but once you reach a certain point, that's no longer feasible. To overcome this challenge, using advanced data platforms becomes crucial in identifying any inaccurate data. By using these platforms, you can easily clean up your data, leading to more accurate outcomes.

Quote of the Show:

  • “Tracking performance marketing is what I live and breathe for.” - Ardyce Taylor

Links:

Ways to Tune In:

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

  continue reading

32 jaksoa

Artwork
iconJaa
 
Manage episode 364958753 series 3480832
Sisällön tarjoaa RevOps 500. RevOps 500 tai sen podcast-alustan kumppani lataa ja toimittaa kaiken podcast-sisällön, mukaan lukien jaksot, grafiikat ja podcast-kuvaukset. Jos uskot jonkun käyttävän tekijänoikeudella suojattua teostasi ilman lupaasi, voit seurata tässä https://fi.player.fm/legal kuvattua prosessia.

Today’s guest is an Award-Winning Digital Marketing Pro and has a reputation for pushing the envelope & delivering results. Please welcome to the show Ardyce Taylor, Director of Performance Marketing at Filevine. Ardyce joins host Sajeel Qureshi to talk about how a portion of her time starting out was dedicated to meticulously examining and analyzing data. Tune in to Ardyce’s fantastic advice about how to properly clean up your data!

RevOps Myth:

  • There's a difference between ROI activities and brand awareness marketing activities.

Takeaways:

  • With technology becoming more advance every day, Ardyce thinks the increasingly seamless ability to track and monitor various aspects through the implementation of cutting-edge software. Tracking within your organization ensures comprehensive oversight across all fronts.
  • To effectively monitor trade shows, it is crucial to adhere to the following steps to streamline your trade show tracking process:
    • When signing a contract with a trade show, ensure diligent tracking for accurate ROI calculation.
    • Define the desired outcomes and activities for which the trade show should be held responsible.
  • As your company expands, utilizing diverse platforms becomes necessary in order to consolidate data. Maintaining a proactive stance, staying informed, and maintaining oversight are critical aspects of ensuring strategic success.
  • When Ardyce was first starting out, a portion of her time was dedicated to meticulously examining and analyzing data. As time progressed, she realized that data often reaffirms what she already knows.
  • With data, you can go over things manually with a fine toothcomb, but once you reach a certain point, that's no longer feasible. To overcome this challenge, using advanced data platforms becomes crucial in identifying any inaccurate data. By using these platforms, you can easily clean up your data, leading to more accurate outcomes.

Quote of the Show:

  • “Tracking performance marketing is what I live and breathe for.” - Ardyce Taylor

Links:

Ways to Tune In:

RevOps 500 Podcast is produced and sponsored by Ringmaster, on a mission to create connections through B2B podcasts. Learn more at https://ringmaster.com/ and https://www.computan.com/

  continue reading

32 jaksoa

Wszystkie odcinki

×
 
Loading …

Tervetuloa Player FM:n!

Player FM skannaa verkkoa löytääkseen korkealaatuisia podcasteja, joista voit nauttia juuri nyt. Se on paras podcast-sovellus ja toimii Androidilla, iPhonela, ja verkossa. Rekisteröidy sykronoidaksesi tilaukset laitteiden välillä.

 

Pikakäyttöopas