Ep 169: Stock Splits: Unpacking the Hype

rich & REGULAR with Kiersten and Julien Saunders

There's a lot of buzz around stock splits these days. Nvidia, Walmart, Chipotle - everyone's talking about it! But, as we explained on the podcast, this isn't the financial revolution you might think it is.

A stock split is a simple concept: it's like taking a whole pie and cutting it into more slices. You don't end up with more pie; you just have more pieces. The same is true with a stock split. You don't actually increase the value of your investment; you simply have more shares, each with a lower price.

So why do companies do this? Well, it's all about making their stock more accessible. When a company's stock price gets very high, it can be difficult for the average investor to buy in. A stock split makes those prices more palatable for folks with smaller portfolios. But let's be honest, it's also a bit of a marketing ploy.

Tune into this week’s episode as we answer the question: what does it all mean for you?

Key Takeaways:

• A stock split is like cutting a pie into more slices; it doesn't change the size of the pie, just how it's divided.
• Stock splits don't increase the value of your investment.
• Companies do stock splits to make their stock more accessible and increase trading volume.
• Stock splits don't guarantee future success.
• Focus on the fundamentals of a company, not just the hype around a split.
• Stock splits can offer an opportunity to buy into a good company at a more affordable price, but they’re just a piece of the puzzle.
• Consider your investment goals and risk tolerance when evaluating a stock split.

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